Consider these your field notes for the messy business of understanding customers.
Three notebooks. Three different cases. One inconvenient truth: the customer is the evidence.
Customer Evidence. No Me-Search. Customer Journey.
For writing down what customers actually said. Investigating what’s really going on. Mapping journeys without filling the inconvenient gaps with assumptions, opinions and that one person in the meeting who is pretty sure customers want this.
Use them for interviews. Research. Workshops. Observations. Verbatims. And suspiciously confident stakeholder opinions requiring further investigation.
They’re for people who know that a hypothesis is not a finding. An assumption is not an insight. And saying “our customers love it” does not, unfortunately, make it true.
The details:
A5 (148 × 210 mm). Spiral bound. 80 lined pages per notebook. Plenty of room for the good stuff. And the occasional questionable idea.
Understanding customers starts with actually understanding customers. Revolutionary, we know.
Consider these your field notes for the messy business of understanding customers.
Three notebooks. Three different cases. One inconvenient truth: the customer is the evidence.
Customer Evidence. No Me-Search. Customer Journey.
For writing down what customers actually said. Investigating what’s really going on. Mapping journeys without filling the inconvenient gaps with assumptions, opinions and that one person in the meeting who is pretty sure customers want this.
Use them for interviews. Research. Workshops. Observations. Verbatims. And suspiciously confident stakeholder opinions requiring further investigation.
They’re for people who know that a hypothesis is not a finding. An assumption is not an insight. And saying “our customers love it” does not, unfortunately, make it true.
The details:
A5 (148 × 210 mm). Spiral bound. 80 lined pages per notebook. Plenty of room for the good stuff. And the occasional questionable idea.
Understanding customers starts with actually understanding customers. Revolutionary, we know.
